How to Leverage Chatbots in your Firm’s Marketing

(Republished with permission of CPA Practice Advisor)

If you’re wondering if your firm should create a chatbot, you’re asking the wrong question. Rather, you should be asking, “When we create a chatbot, what do we want users to gain from using it?” Maybe you’re even wondering how a chatbot can save your firm money, time, effort, or energy? No matter what your reason, consider these stats:

  1. 41% of people starting online chat conversations with businesses are C-level executives. (Drift)

  2. Chatbots can help businesses save on customer service costs by answering up to 80% of routine questions. (IBM)

  3. 67% of U.S. millennial internet users would purchase a product/service from brands using a chatbot. (eMarketer)

Read the full insight on how chatbots can take branding and marketing to a whole new level at CPA Practice Advisor.

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