How AI Improves Customer Lifetime Value and Makes It a Primary KPI

How AI Improves Customer Lifetime Value and Makes It a Primary KPI

Today, once a sale is closed, many marketers consider their job (mostly) done. However, in the developing digital age, customer experience does not stop at that stage; this is just the first stage to a much broader Customer Lifetime Value (CLV). Learn how AI can remarkably help your business carry on the customer experience like it is a continues real-time service.

Does Your Content Need Help? - Here’s an Easy Fix

Does Your Content Need Help? - Here’s an Easy Fix

When you put content on your website, the whole point - or at least the hope - is that people are actually reading it and finding it relevant, useful, and interesting. Unfortunately, this is traditionally much easier said than done, since audience perception is difficult to gauge and, by extension, difficult to act upon. In this post, AnwerDash’s Customer Success Manager - Tyson Bundy - will tell us exactly how to craft content which is loved and read by your audience.